Demand for dental products - excluding equipment - in the U.S. is projected to grow by 4.5 percent per year and reach nearly $11 billion in 2012, aided by favorable population trends as well as a greater interest in cosmetic dentistry.
More people are embracing oral care as a requirement for good overall health, providing added opportunities for dental products.
Dental products & Materials, a study by The Freedonia Group Inc., of Cleveland, predicts that they repair growth, due in part to the over 55 population," as older people are more likely to require crowns, bridges and dentures. Americans are increasingly turning to cosmetic procedures to look young, and such procedures are highly profitable to dentists.
In 2007, professional dental products accounted for 65 percent of total dental product demand, Freedonia says. Professional dental products will grow faster than the consumer segment and comprise two-thirds of demand in 2012.
"The professional dentistry industry continues to increasingly focus on aesthetics, due in part to the falling incidence of tooth decay as well as greater profit opportunities," the consultancy said. Growth in the smaller consumer market will remain below average because of market maturity, although there willl be pockets of opportunities for healthy growth.
Source: Freedonia Group
